Rosso Red Label Dario Prinčič
Why it's worth a try
This wine isn’t here to behave. Made in the hills of Friuli, up near Italy’s border with Slovenia, Rosso is a blend of local red grapes. It's made naturally: no additives, no filtration, just pure, hands-off winemaking from a guy who's been doing it long before “natural wine” was cool. Slight chill, big attitude. You’re not drinking a product, you’re drinking a place.
Dario Prinčič
Pioneer of Orange Wine in Friuli
Dario Prinčič isn’t just a winemaker—he’s a revolutionary. Since founding his winery in 1993 in Gorizia, he’s been at the forefront of the skin-contact wine movement, bringing back ancient techniques with a modern vision. His tiny estate, where he works alongside his family, follows organic principles and produces around 15,000 bottles per year.
His wines, like the deep, amber-hued Ribolla Gialla, are raw, expressive, and alive. No filters, no shortcuts—just time, patience, and an unshakable commitment to authenticity.
WINE REGION
Friuli: Italy’s White Wine Paradise
A small but mighty region in northeastern Italy, Friuli produces around 1.5 million hectoliters of wine annually. Home to over 1,500 wineries, it’s known for its high-quality, crisp white wines.
Famous for elegant whites like Friulano, Pinot Grigio, and Ribolla Gialla, as well as some of Italy’s best orange wines. Nearly 80% of Friuli’s production is white wine.
A unique blend of Alpine foothills and Adriatic breezes creates the perfect environment for fresh, mineral-driven wines. The region’s diverse soils, including marl and sandstone, add complexity to its wines.
